On January 22, 2007 my mom, Sally Campbell, ended her battle with cancer and I was left with a huge void in my life. From 2005 until her passing I was fully involved in all her daily needs as her body deteriorated; bathing, dressing, feeding and nurturing. I worked hard to design and prepare meals that could ease her life. Ones that were healthy, easy and flavourful. Unknown to me at the time one of these would later become the basis for CHOO-IT.
In 2008, after a year of product development, I launched CHOO-IT and committed to giving $1.00 of every container sold to breast cancer research. Participating in every cancer event I could; I ran, walked, donated product, told my story and listened to others tell theirs. The company grew and so did my involvement in it. By 2012 CHOO-IT had three products and was being sold across three provinces by retailers both big and small. I invested everything back into the company, and the sponsorship of individuals and events supporting a healthy lifestyle all while raising a son and supporting myself.
As a tribute to my mom, I needed to give to others as much as my mom gave to me. I have achieved all goals that I set out when I started CHOO-IT and am looking forward to a new chapter in my life.
CHOO-IT will no longer be available for purchase online, but is available at the below retail locations until stock runs out.